The Wine Merchants Range by Berry Bros. & Rudd
Familiarity and reassurance are two of the most important touchstones for consumers, even more so in the wine market, where there are a bewildering number of wines to choose from. With two Royal Warrants, over 300 years of history and six Masters of Wine, Berry Bros. & Rudd is Britain’s original wine and spirits merchant. Still run by members of the Berry and Rudd families, the name has become synonymous with quality and expertise, widely recognised worldwide.
Using their unparalleled connections across the classic and emerging wine regions of the world, Berry Bros. have created an exclusive collection of wines called "The Wine Merchants Range" to help bring the recognition and reputation of their company to a wider audience. These wines are not available to buy directly from Berry Bros. & Rudd but are available through independent specialists such as Hic!
Stylistically these are modern interpretations of popular styles, yet still with empathy for each wine’s tradition and heritage. They are clearly presented as members of the Berry Bros. & Rudd family, but retain their own identity. They offer fantastic value for money and the excellent quality expected of the Berry Bros. & Rudd brand, but more importantly, they're good to drink!
For us, they represent the perfect stepping stone for the customer who identifies with quality but still seeks value; for the customer who needs gentle reassurance that spending just a little bit more will be worth it. We believe that the Berry Bros. & Rudd name, reputation and authority can provide that reassurance.