Samuel Smith's Winter Welcome Ale 2024/2025
The collectable label on Samuel Smith's Winter Welcome Ale for 2024 / 2025 features the much-loved red robin (erithacus rubecula). Despite the robin being such a popular symbol of winter goodwill, Samuel Smith's have not previously pictured it on their Winter Welcome Ale label. In the late 1800s, Victorian postmen wore red uniforms, earning them the nickname ‘robin redbreasts’. As Christmas drew near people all over the country eagerly awaited cards from loved ones delivered by their local ‘robin’. Thus the small bird’s fame was established as artists began illustrating Christmas cards with the birds delivering festive letters and cards. The Samuel Smith's Winter Welcome Ale is a limited release seasonal beer brewed for the short days and long nights of winter. The full body resulting from fermentation in ‘stone Yorkshire squares’ and the luxurious malt character, which will appeal to a broad range of drinkers, is balanced against whole-dried Fuggle and Golding hops with nuances and complexities that should be contemplated before an open fire.
